Is this 1979 Mark V a Cartier Edition?

Details such as correct colors, plating material, inspection marks, orientation, and even the number of wipes that should occur for a vacuum-powered windshield wiper system after pushing the "wash" button.

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Is this 1979 Mark V a Cartier Edition?

Postby PK79 » Sun Apr 18, 2021 7:45 pm

A lot of stuff seems to match that edition, including the opera window signature, but other items don't, mostly the outside color along the bottom. Was that an option that could be changed at purchase? I love this car no matter what, it was the same model I learned to drive in back in high school in the 80's, but I'm just curious about its history.
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Re: Is this 1979 Mark V a Cartier Edition?

Postby action » Sun Apr 18, 2021 9:12 pm

Sure looks like Cartier.

The brochure may help. https://www.ebay.com/itm/1979-LINCOLN-M ... SwNcBfZkfx

The warranty sticker on the driver's door post, what is the color code?'
What is the DSO?
Or better yet post a picture of that warranty sticker.

It is not unusual for a dealership to perform a service or sell items to customize the new vehicle for a fee. What would be more common would be change made by an owner.

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Re: Is this 1979 Mark V a Cartier Edition?

Postby frasern » Sun Apr 18, 2021 9:32 pm

Just a shot in the dark, but, is the lower paint colour bumpy? Ford of Canada started using "duraguard" around '78 I think, and some people would have that applied to cars which didn't come with it. Lincoln's were not built here, so I'm not sure if they had duraguard from the factory.
Normally, it would be covered with the stock colour, but on a custom application?
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Re: Is this 1979 Mark V a Cartier Edition?

Postby Mike » Sun Apr 18, 2021 10:10 pm

Seeing the interior would also help.

Depending on where this car is the different colored bottom could also be from rust repairs. It used to be very common to do that.
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Re: Is this 1979 Mark V a Cartier Edition?

Postby PK79 » Mon Apr 19, 2021 2:16 am

Sorry for the late reply, I'm at work, here's some photos that might help.
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Re: Is this 1979 Mark V a Cartier Edition?

Postby PK79 » Mon Apr 19, 2021 2:25 am

Also, the trunk doesn't have the Cartier logo, was that something that came off easily?
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Re: Is this 1979 Mark V a Cartier Edition?

Postby elcad70 » Mon Apr 19, 2021 8:37 am

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Re: Is this 1979 Mark V a Cartier Edition?

Postby action » Mon Apr 19, 2021 8:52 am

No worries about the reply time. Not sure most of us would reply faster.

The exterior paint colors shows a 52 code with a space and a YU. I believe the reason for two codes .... a tu-tone exterior color

The DSO of 21 is Atlanta.
The only reason that is significant is the vehicle is a regular order. Not a custom made vehicle that the company made as a one time build. (Yes that did happen)

Of note for the designer series, of the four choices Cartier sold the most by far over any of the other 3 choices. With a MSRP over $22,000 it was a very expensive ride for the time and showed that there was demand for that kind of individuality in high end vehicles. Today Lincoln Navigator Black Label STARTS at $98,000+. Most everything is standard but destination and a few options will push the MSRP into six figure land

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1996 Lincoln Mark VIII 2DR Coupe Diamond Anniversary 4.6l DOHC, 4R70W, 3.07
1970 Continental Mark III Triple Black 460 4v, C6, 2.80 (Used for Woodward Dream Cruise or just generally stored in Michigan)
1966 Lincoln Continental 4DR Convertible 462 4v, C6, 3.00
1966 Mercury Park Lane 4DR Breezeway 410 4v, C6, 2.80
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Re: Is this 1979 Mark V a Cartier Edition?

Postby ContiFan » Tue Apr 20, 2021 7:41 am

action wrote:Of note for the designer series, of the four choices Cartier sold the most by far over any of the other 3 choices. With a MSRP over $22,000 it was a very expensive ride for the time and showed that there was demand for that kind of individuality in high end vehicles.

I don't think it was possible for even a fully loaded 1979 Mark V Cartier (or any Designer trim) to reach $22,000 MSRP. That price point was pretty much reserved for the top of the line Mark V Collector's Series. I believe most Mark V Cartier (and others) were in the $16,000 to $18,000 MSRP range.
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Re: Is this 1979 Mark V a Cartier Edition?

Postby action » Tue Apr 20, 2021 8:24 am

Phoenix - Yeah, it's hot, however it's a dry heat
2006 Lincoln Navigator Limited 5.4l 3V
1996 Lincoln Mark VIII 2DR Coupe Diamond Anniversary 4.6l DOHC, 4R70W, 3.07
1970 Continental Mark III Triple Black 460 4v, C6, 2.80 (Used for Woodward Dream Cruise or just generally stored in Michigan)
1966 Lincoln Continental 4DR Convertible 462 4v, C6, 3.00
1966 Mercury Park Lane 4DR Breezeway 410 4v, C6, 2.80
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Re: Is this 1979 Mark V a Cartier Edition?

Postby PK79 » Tue Apr 20, 2021 9:33 am

Thanks for the info, I'm really enjoying learning about this car.
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Re: Is this 1979 Mark V a Cartier Edition?

Postby frasern » Tue Apr 20, 2021 10:03 am

I am not sure if a Marti report will identify a Cartier, but it will give you some other info that may be of interest.
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Re: Is this 1979 Mark V a Cartier Edition?

Postby Linmk56 » Sat Apr 24, 2021 2:20 pm

PK79 wrote:Also, the trunk doesn't have the Cartier logo, was that something that came off easily?


The logo was merely a decal. Over time it probably came off. I worked for a number of years at a Lincoln/Mercury dealership and I've very familiar with the 79 Mark V. The Cartier Edition was a great seller for us and I saw a lot of them. Other than the two tone paint treatment of vehicle that you provided, it appears to be a Cartier Edition. Most of the ones we sold had the leather interior, but we did sell some that had the same interior cloth interior as the one pictured. Frankly, I've never seen a Mark V with the type of paint treatment shown. My guess it was added after the sale.
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