CONTINENTAL MARKS MUST NOT BE CLASSIFIED AS LINCOLNS

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Should post-1957 Continental Marks be classified as Continentals and not as Lincolns?

Poll ended at Thu Jan 06, 2011 8:32 am

Yes, without a doubt.
8
35%
No. The only true Continentals were 1956 and '57 Mark IIs. They are Lincolns.
12
52%
It could be argued either way.
3
13%
I'm not sure.
0
No votes
 
Total votes: 23

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Andrys
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Re: CONTINENTAL MARKS MUST NOT BE CLASSIFIED AS LINCOLNS

Post by Andrys »

Was there a continental division in 1984 because by the vin code my 4 door sedan is by make not lincoln but continental?
Cars:

1976 Lincoln continental
1984 Lincoln continental 2.4 diesel
1983 Mercedes 200D
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OldSchool1
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Re: CONTINENTAL MARKS MUST NOT BE CLASSIFIED AS LINCOLNS

Post by OldSchool1 »

Andrys wrote:Was there a continental division in 1984 because by the vin code my 4 door sedan is by make not lincoln but continental?
KindaSortaNo :)

(Reprinted for my 1984 brethren)
TonyC wrote:I was wondering when exactly Lincoln dropped the Continental name from the Marks; I knew it was during the VII's run, but wasn't sure of the year.
Lincoln Mark VIIs.
My 1984s and 1985s have a CONTINENTAL badge on the front and rear of the vehicles.
My 1986 does not have that badge.
My 1984s and 1985 follow the VIN designations of 1MR and my 1986 is 1LN. The mechanical and cosmetic changes between 1985 and 1986 are normally only known by collectors as they are minute. Besides, I'd be off topic if I went there :)
TonyC wrote:The answer to why, I think, is pretty simple from the source I read. Lincoln wanted the Marks in the '80s to take on the title of "luxury sports car." Although some sources had referred to them as such before, most didn't consider the older Marks to be "luxury-sports cars" like the European models. They were seen as "personal-luxury" cars. Lincoln wanted to get that image, so they started with the Mark VII. I think one of the things they needed to do was get rid of the Continental name from those cars, thinking it was too "Edsel-y," I guess.

---Tony
Tony,
You're mostly correct.
Older dealers have told me that the Continental badge was used on our Mark VIIs to meld with (at the time) Old School buyers, hence the dealer installed carriage tops also. Lincoln previewed their 1984 Lincoln Continental Mark VII LSC (Luxury Sport Coupe) and marketed to the 40+ male in America earning $75,000.00 + per year. The opening price tag was $23,706.00 .

Dropping the Continental badge for the 1986 model could have been due to a model sales decline (about 25%), a Board Meeting decision to lean away from a non buying group, or just simply a bean counter saying, 'look at how much money we'll save in materials and labor!' :)

My 1984 Lincoln Continental Mark VII Gianni Versace Turbo Diesel is STILL a Lincoln :)
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EDIT. This is my 300th post! <OldSchool high fives himself ... and then takes a nap>
John "OldSchool1" Dancy
"All of this is assuming that everything else in the system is stock and well maintained."
ALL PRE 1990 LINCOLN MARK VIIS SHOULD HAVE THEIR FACTORY IGNITION SWITCHES REPLACED.
HOW DO I GIVE MY MARK VII A TUNE UP?
AIR SPRING SUSPENSION 101
WHAT IS MY LINCOLN MARK VII WORTH?
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- © The Lincoln Mark VII Club All rights reserved.
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suburban_gorilla
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Re: CONTINENTAL MARKS MUST NOT BE CLASSIFIED AS LINCOLNS

Post by suburban_gorilla »

Hey guys!

I was on the Lincoln Canada website last night and I found this little blurb about the company in the 1950s.


Check it out.


Pretty interesting reading, the blurbs for each decade are pretty cool.


Best,
Omar

Toronto, Canada.
1962 Lincoln Continental, 2019 Jaguar I-PACE, 2017 BMW X5
2008 Maserati Quattroporte Sport GTS [sold], 2008 Honda Pilot [sold], 1987 Cadillac Brougham D'elegance [sold], 2007 Acura CSX [gone]
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Barry Wolk
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Re: CONTINENTAL MARKS MUST NOT BE CLASSIFIED AS LINCOLNS

Post by Barry Wolk »

That adds nothing to this pissing contest.
'56 Mark II convertible, '51 Royal Spartanette, '56 Chris Craft Continental
'68 Lincoln Continental Limo, '77 Town Car, '55 356 Porsche Continental cabrio,
'69 Mark III convertible,'88 BMW 750iL, '88 BMW 325iX, '97 BMW Z-3, '98 ML-320

My newest car is 15 years old!
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suburban_gorilla
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Re: CONTINENTAL MARKS MUST NOT BE CLASSIFIED AS LINCOLNS

Post by suburban_gorilla »

true, its just interesting, I didn't say I was joining the argument.
Omar

Toronto, Canada.
1962 Lincoln Continental, 2019 Jaguar I-PACE, 2017 BMW X5
2008 Maserati Quattroporte Sport GTS [sold], 2008 Honda Pilot [sold], 1987 Cadillac Brougham D'elegance [sold], 2007 Acura CSX [gone]
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Barry Wolk
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Re: CONTINENTAL MARKS MUST NOT BE CLASSIFIED AS LINCOLNS

Post by Barry Wolk »

Start a new thread and let this one die.

The horse is dead.
'56 Mark II convertible, '51 Royal Spartanette, '56 Chris Craft Continental
'68 Lincoln Continental Limo, '77 Town Car, '55 356 Porsche Continental cabrio,
'69 Mark III convertible,'88 BMW 750iL, '88 BMW 325iX, '97 BMW Z-3, '98 ML-320

My newest car is 15 years old!
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